Photo. The famous cathedral in Helsinki, Finland. © Travel Explorations.
Winter gets a new looking in Helsinki. According to the Tourist & Convention Bureau in Finland, winter in Helsinki can be a little odd, as these days wintertime does not necessarily have anything to do with snow. Nevertheless, Helsinki is always ”cool”, also in wintertime.
Rain or shine, in Helsinki you can enjoy the Northern nature, clean air and friendly local residents. The Tourist & Convention Bureau has given a name to this special Helsinki effect: Northern Exposure.
Based on information from The Tourist & Convention Bureau (source: Newsletter summer 2009): Two years ago we sat down to discuss what would be required to achieve the growth outlined by Helsinki’s tourism strategy. We came to the conclusion that the amount of leisure travel could only be increased significantly by focusing on the winter season.
The organisation`s target is to create growth of four percent and to extend the duration of stays. Its aim to achieve this by introducing new and innovative tourism products. Helsinki’s tourism seasons are divided into summer and winter, and the latter extends over seven months.
The period stretching from the annual Herring Market to Easter offers plenty of opportunities for new products.The target audience for our new winter campaign is quite broad, but three special groups were identified for the new products: European families, Russian couplesand young Japanese women.
Following in-depth research and workshops carried out together with partners including Culminatum and Haaga-Helia, the following new products were short-listed: Sofia – Wisdom of Silence, Cosy Finnish Sauna Evening, Finland Spa, FoodSightseeing, Kallbådan Seal Safari, Walking tours and Casino Experience.
The new products complement existing offerings and further enhance the urban experience in wintertime. Winter in Helsinki is filled with cultural experiences,shopping opportunities, excellent local cuisine and a warm atmosphere!
If you would like further information about products and co-operation opportunities with the Tourist & Convention Bureau in Finland, you can contact: mari.lihr@hel.fi
Stein Morten Lund, 8 September 2009
Additional information
We in Travel Explorations have been on several tours in Finland the last 9 years, and we find the country very interesting for adventure travellers. Finland is both exciting in the summer and winter. Read more about opportunities for unique in Finland on our global travel guide Travel Explorations: www.travelexplorations.com
E-mail this
Print this
