TE`s Marketing Partner Programme is one of several new initiatives in
accordance to Travel Explorations` promotional strategy. Its intention is to
deliver greater marketing benefits to selected tour operators, socalled
strategic partners for us. This programme gives our associated partners
access to special services and useful marketing information. It's designed to
assist them in increasing their sales and make them more profitable.
Through our programme selected partners will be given a
more targeted marketing assistance for their marketing and sales activities!
The more investment our partners make in their relationship with us, the more
return they will get. The Programme reflects our philosophy how to engage and build
relationships with our partners.
In a tough market, the methods and quality of marketing activities can make
or break a sale opportunity. Therefore we focus on how we do our marketing more
efficient rather than more extensive. By working smart in a close relationship
with our partners, we think that we together can achieve competitive advantages
within a low budget.
TE`s brand profile
Travel Explorations is presented world-wide through eight principal travel-related themes:
| 1. Destinations: ancient sites,
unique and unspoilt places
|
5. Mysteries
|
| 2. Exotic
tribes
|
6. Extreme
sport
|
| 3. Wildlife and
nature
|
7. Explorers and
adventurers
|
| 4. Expeditions and
discoveries
|
8. Trends and
advise
|
We in Explorations continuously develop and maintain our
brand on the Internet and in general.
Our brand building is based on six main elements
(values):
| 1. Inspiring
|
4. Enjoyable |
| 2. Pioneering |
5. Exciting |
| 3. Interesting |
6. Useful |
We believe that through our activites in
the Programme,
together with our partners, we have the
opportunity to further develop Travel Explorations to be an even more
attractive sales- and marketing channel for potential customers world wide. In cases
there Travel Explorations has something in common with our partners, or
there our partners have something in common, we would also like to continue
our work with unifying and structuring the way to conduct joined professional marketing
efforts, for example in profiling, sale, presentations (in several languages) and linking
on our websites and media, advertising, campaigns, brochures
etc.
Partner cooperation
synergy
The travel industry`s main arena is today the
Internet. Martin Lindström and Tim Frank Andersen wrote in their book "Brand building
on the Internet" in 2000: "Studies show that 80 percent of all companies with representation
on the Internet are there because their competitors are also
there".
Much has changed since then. We believe that if we
join our resourcers with our other travel companies, we can all make our presence on the Internet
more profitable by choosing an offensive strategy. The level of noise has
increase considerably, but together we will be stronger and more visible.
What the Travel Explorations` Marketing
Partner Programme delivers
Our Programme provides real benefits to selected partners, backing their image
and credibility so their customers can be convinced about the quality of
their tours, products and services.
Travel Explorations is committed to follow these
principles for partnership relations:
1. Co-ordinate marketing and sales activities to increase
the effectiveness of advertising and campaigns
2. Provide services and
tools to create marketing plans, advertises and targeted
campaigns
3. Promise exclusivity for our partners (no direct competitors
to our partners can join the Programme without acceptance from our
partners)
4. Publish newsrelated articles that includes presentation of
our partners with contact details (when it's suitable)
5. Give
assistance for creating new business opportunities
6. Promote new
products and service
7. Provide different kind of information
that will help to stay ahead of the competition
8. Distribution of monthly
newsletter with updated market information, business
advise, ideas, marketing suggestions, offers and invitations
Several consultant services and other activities within
the Programme could be charged based on signed agreements, but be sure:
assistance to our partners will be given priority.
Marketing Partner Programme qualifying
criteria
In return for the benefits
of membership in our marketing programme, partners are expected to demonstrate
commitment to the following criteria:
1. Match our brand profile - focus on unique travel adventures
2. Strong passion and
commitment for their
business and travelling
3. Offer and prove themselves
outstanding in arranging challenging tours - consisting elements of unique
adventures (courage, determination and performance), pioneering, explorations
and discoveries
4. Taking necessary safety precautions: documentation of
guidance, rules and approved equipment
5. Language skills
6. Local
knowledge about relevant areas
7. Sufficient financial
resources to grow
their business - need to be able to exploits its full business potential and participate
in common marketing efforts
8. Purchase of full marketing package from
TE
9. Provide self profiling information to TE
10. Act as newsagents
for us - give us ideas and information about interesting things to cover (as
they can take advantage of themself)
11. Provide information and photos from
their tours and destinations to TE
12. Should be
associated to regional or national official tourist
organisations og international travel organisations for credibility
reasons
Contact details
If you would like to know more about
the TE` Marketing Partner Programme and the advantages you could achieve
by joining this programme, please contact on stein@travelexplorations.com.
Travel Explorations
Manager/Editor
Stein Morten Lund
stein@travelexplorations.com
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