Photo. The symbolic
gate to get access to the huge travelmarket in Norway and other Nordic
countries.
Travel Explorations was established in 2000 as a
global travel guide. Our aim is to visualize
untouched and exciting travel destinations around the world.
Based on
our business vision we promote travel companies businesses. Through our travel
guide Travel Explorations (www.TravelExplorations.com), we
have combined traditional travel experience and web knowledge, based on an unique combination of travel expertise and
innovative attitude in online travel. Our strong focus on the
travel industry gives us a special ability to tailor our
services through a deep insight of the marketplace in which
our clients operate, and enables our clients to achieve their business
objectives more quickly and efficiently.
Since we started our company,
we have received several requests from companies around the world regarding
cooperation, being a travel agent (represent them in Scandinavia ) and building agent network, market
tasks, marketing, advertising and running campaigns. Based on this we have expanded our
services to also include consultancy.
Advantages and
opportunities for local presence
Based on
observations of companies which have been successful in their marketing efforts,
we believe that in one or another way you need a local
presence to be successful in the country or market you target. Local presence
and knowledge enable you to attract and communicate more effective with
potential customers.
It's
all about TRUST! That's the main thing in the products and services you are
selling!
Regarding local
knowledge about culture, language and marketing, there is
no complete substitute for these. If you believe that personal contact
with customers and increased sale capacity in a new market can boost your
business, you should consider our services. If you like to be
known and available in Nordic markets, we will be delighted to assist
you.
First of all you
need to identify your main target customers in the new market. By doing so, we
will be able to assist you in developing effective advertising messages and
selling the "right" products/services for the new market. Since we are familiar
with Nordic countries, we will be highly qualified to assist you in writing one
or more short positioning statements (your company profile) for introducing you
in the market. In the statement(s), we will together specify the customer needs
you are fulfilling, benefits your products/services offer, and features that
deliver those benefits.
Methods and
deliveries
We have
no
w started to assist companies in their business development
efforts abroad. Trough our network with experienced business consultants, we can
pull the best out of skilful resources in various areas.With a strong focus on competitiveness for our clients`, we in
Travel Explorations will be a competent and creative partner.
Our consultant process
is a structured and secure way to visualise and exploit opportunities in the
Nordic market. We will be able to satisfy various need and requirements
according to clients' wishes. Each solution is tailor-made for the defined
problem or faced challenge.
The big question
in developing marketing strategy is: what should you focus on?
|
Product/Market |
|
Existing product in existing market |
Existing product
in new market |
|
New product in existing market |
New Products
in
new market |
We want to share
our kno
wledge and business contacts with both small and big companies. Especially interesting are
small ambitious companies which specialise in niches. They are often offer unique adventures
for travellers who want something special.
We believe that many of these
companies have a great potential in the future by doing the right things in
their market efforts. For this purpose we offer smaller fixed-price
packages for professional advice and "help by
action".
Specific
services
Our mission is to assist
companies within the travel industry in order to increase their international
sales by:
·
Identify and develop market opportunities
·
Develop entry strategies and
plans
·
Implement strategies and plans
·
Evaluate results from the marketing
efforts
Overview of our
main consultant services for travel companies:
|
Market and business
services |
Internet solutions
services |
|
Market analysis
|
Web
design
|
|
Market research
|
Website
development
|
| Advertisment coordinations and media
analyse |
Design of
banners, graphic, animations, flash |
|
Entry strategy
|
Publishing
solutions
|
|
Partner search
|
Hosting |
|
Cost
analysis (business case)
|
Submission to search
engines
|
|
Product and marketing
adjustment
|
Adding links to other
websites
|
|
New
markets segments
|
Produce video clips for
internet |
|
Market strategy
|
|
|
Brand building
|
|
|
Public relations and media
contact
|
|
|
Assist in implementation of the marketing
plan (seminars, campaigns, exhibitions, press releases and media contact
etc)
|
|
|
Translation and interpreting |
|
|
Formulate messages positioning statements
(your company profile) and products benefits (selling
points)
|
|
More detailed information
about our services
Market
analysis:
·
Present an overview of the travel industry
or product segment in Nordic countries.
·
Outline market potential for defined
products and service
·
Provide information about major
competitors.
Market
research:
·
Analyse the competitive environment for a
specific product or service
·
Evaluates market
acceptance
·
Compare competitors product features,
technologies, positioning, marketing and distribution
Advertisment
coordinations and media analyse
We offer services
for coordinate advertisements and campaigns on internet portals and printed
publications. We also offer media analyse to find out how you can maximise
effects of your advertising budget regarding placements on internet
portals, magazines, newspapers and more.
Entry
strategy:
·
Evaluate different alternative ways to
sell products and services
·
Evaluate alternative establishment (costs
and establishment strategy)
Partner/agent
search:
·
Identify companies that fit specified
criteria
·
Evaluates suitable partners and
agents
·
Develop alliances and partnerships with
companies
·
Assist in
negotiations and agreement with partners
and agents (contracting)
Cost
analysis:
·
Analyse the costs involved in establishing
a presence on the new market
·
Assesses the marketing investment cost
·
Evaluate different establishment
alternatives based on cost
·
Estimates return of investment
Product and
marketing adjustment:
·
Analyse required adjustments in product
features and marketing efforts, suited for the new market
·
Adjustment and translation of marketing
material and packaging
New market
segments:
·
Find and define new customer segments for
a specific product or service
·
Define key factors for getting customers
response
·
Specify features for a new product within
a customer segment
Market
strategy:
·
Evaluate competitive
position
·
Develop market strategy
·
Evaluate market channels for
advertising
·
Work out plans and budgets (both market
plan and media plan - Public Relations)
Marketing
strategy - advertising and
campaigns:
Based on the market
strategy, we can offer professional assistance for more specific assignments
and tasks as:
·
Work out media strategies, plan and
budgets for advertisers for both internet portals and printed media (newspaper
and magazines)
·
Coordinate between editions and
advertising departments
·
Carry out sales- and activity plan for
advertisers
·
Use of analysing tools for measuring the
traffic and more
·
Evaluate and adjust advertises and
campaigns
Brand building:
Establishing a brand for its target group is possibly the most
critical for a company which intend to use internet to advertise its products
and services. Using the web's interactive abilities, effective marketing
is essentially about providing the right message at right time to generate
customer response. Our services are based on a well defined concept that works.
Elements in our brand building process are:
·
Evaluation of existing brand
(image/profile, value, positioning related to costumers and competitiors
etc.)
·
Eventually revitalisation of the brand, or
building a totally new brand
·
Strengthen the position of the brand in
the market
Internet
solutions (publishing tools/systems):
Travel Explorations also provides a number of
services relating to issues, internet solutions and web
marketing. Internet is the most powerful, cheapest and fastest
communication tool in the world. It's an interactive communication tool that
could be considered as a virtual goldmine waiting to be used in its full range
of they who want to make their products and service kno
wn in the market. And of
course target their defined costumers. Compared with traditional media, internet
advertising makes it possible to communicate directly with the customers.
Our aim is to assist companies to integrate business systems in
order to operate more efficiently. By offering companies advice
and practical solutions for better communication, storing and processing data
more effectively, we in Travel
Explorations connect companies closer to their customers.
That make them able to increase their sale internationally!
|
Photo. Website design for
Travel Explorations. See more of our website
on www.TravelExplorations.com.
We use a standard publishing tool for publishing articles and breaking
news! |
 |
We believe that information is
your most valuable asset on the web
and what you gather, how you
store and use it makes a difference to how effective
you are doing business on the Web. Our customizable solutions are
ideal for travel operators, travel agents, organisations, merchants, retailers and all kind of business.
We make designs, animation, and application user interfaces for all
browsers and platforms, attracting and engaging users with a rich Web
experience.
By using content management solutions it enables
you to effectively structure and manage your sites and rapidly publish
information without the need to understand HTML-coding or the publishing process. Another advantage is that
you can do this everywhere in the world where you have
access to internet. You just need a username and a
password! At the same time it reduce your risk in both the development and
publishing process. We give you access to powerful tools in a secure
environment without downloading any software. That's the way it works today!
It's easy and powerful doing it in the right way.
Our direct practical internet
services are:
-
Web hosting
-
Web design
-
Web development
-
Find the most suitable publishing tool for
internet
-
Implementation
-
Submittion to search engines
-
Adding links to other sites
-
Producing of video clips (movies) for internet
-
Work out (design) professionally newsletters and design
campaigns
-
Various type of banners and links, also including
flash
-
Flash effects: use of Macromedia Flash Player and other
tools for publishing high-impact, rich Web content, banner advertising
etc.
-
And more
Charge of
services
We in Travel Explorations can help travel
companies succeed by gaining access to Nordic business. We will do this
cost effectively and reduce your risk at the same
time!.
Our consultant assignments could
be conducted based on flexible terms as:
·
Advice on an hourly basis
·
Defined budget
·
Packages (based on defined
deliveries)
·
Other conditions
could be discussed based on requests
Contact
details
Travel Explorations is
your partner for discussing options and assisting your company with marketing analyses
for making the right decision, and for making
things happen.
For more information about our services or proposals,
please contact:
Stein Morten Lund
Editor/Manager
E-mail: stein@travelexplorations.com
Travel
Explorations
Benediktsvei
25
1362
HOSLE
NORWAY
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