Our main target audience is experienced backpackers and adventure
travellers. Some of them like to join groups and others like to explore to the
world on their own. They all have a common interest:
UNIQUE ADVENTURES!
Last statistic (stats) - February 2005:
Over 1,000
Unique Visitors per day (based on Unique Visitors per month)!
And the
traffic continues to grow very fast.
Our big challenge is to satisfy visitors (readers) on our website with
exciting and useful information, and to make them return again. At the same time
we make our best efforts to create value for our partners which promote their
offers on our site.
Our Media Plan is divided in two:
1. Publishing of news, articles
and more related to our website
2. Activities for reaching external media
Plan for publishing - permanent editorial content:
Short
articles about several features and destinations
Long articles about
some few features and destinations
Advise to travellers about
travelling, health, trends, travel accessories and equipment
News
about expedition and discoveries
Reviews of books, films and
music
Travel Quiz
Newsletters
E-mail
campaigns
Press Releases
Targets groups based on our own database are:
Eager
travellers
Organisations
Media
Travel
Companies
Own different kinds of business partners
Plan for reaching media:
Media - update and add new
relevant media on our list where our advertising, links, articles and other
information will be placed.
Goals - describe specific goals of the
advertising, and explanation why and how this plan meets these goals.
Audience - update and collect useful information about our target audience:
analyse traffic statistics on our website and more on external sources regarding
demographic, use of internet and other sources, booking habits, tour interests
etc. We look for relevant articles or information about travellers, and pay
attention to everything that helps us to imagine an individual traveller who is
typical for the whole target audience.
Strategy - Write and update
strategies for communication based on our vision, travel trends and focus in
external media
Work out and follow up budget and calendar for activities and
publishing.
This kind of media work can also be conducted professionally for clients who
want to reach out to media and potential travellers.
We would also like to receive more photos, films, articles and travel tales from
travellers around the world. Please see terms and conditions on our website for
submission of information material to us.
For more information, please contact us on the following e-mail
address:
Edition Travel Explorations
Stein Morten
Lund
stein@travelexplorations.com
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