Travel Explorations is based in the country of Vikings. Just as their
forth fathers Norwegians still travel much. They are probably travelling more
than most other people in the world, and they have the oil money to do it.
All tour operators work with us will with be provided with useful marketing
information, templates, methods, tools and transfer of knowledge, so we together
can success in our common business.
Key offerings
We can offer advertising services, e-mail campaigns, designing of tour
programmes for the specific market, finding and introducing tour operators for
partners (travel agents) who can sell their tours and travel services and
more. First and foremost we could like to work with tour operators
offering UNIQUE TRAVEL ADVENTURES AND EXPEDITIONS TO UNUSUAL
PLACES.
As a part of our process, we take our time to prepare our clients (tour
operators) before we start approaching travellers and partners (travel agents).
Examples:
1. It doesn't matter if Travel Explorations attract a
huge number of visitors to tour operator's website if they don't have a selling
site.
2. It doesn't matter if Travel Explorations attract a
huge number of visitors to tour operator`s website if they sell their tours as
products, destinations and tour programmes. They need to sell their tours
as ADVENTURES
, and use selling headlines and ingresses (presentations). For example
"Classic Tour" and "Cultural Tour" is just a product name, and don't tell
anything about what's interesting with the tour.
Some tour operators sell their tour just like airline
companies do, but it`s a big difference in their business. Airlines companies do
transportation, and tour operators give travellers
ADVENTURES
!
An successful trend now a
days is Online Travel for Leisure og unmanaged business travel on internet.
This is the "volume market". These travel companies sell "destinations", flights
and accomodations. It works fine for them, but for tour operators
attracting adventure travellers have to use other methods for selling
their tours (use of selling points for adventure). What is a real adventure
could be many things, and will not be discussed in this article.
All travellers ask themselves: why should I go there?
And of course many of them search for unique adventures. Some essential
questions that need to be answered here are: What headline would you
as a tour operator use to draw travellers attention? Why should they read more
about your tour offers? Are you successful in inspiring travellers to attract
them to your place or country, and make them book tours from
you?
PS! Travel Explorations can assist tour operators to work out
selling points. These selling points need to match the tour operators target group and
the country (countries) they want to attract travellers from.
3. In a market with high competition it's a challenge to get partners
(agents) to sell tour operators tours in their country. It doesn't matter for
tour operators if they not have any selling points for their tours even they
have the most decorative design on their brochures.
Methods, templates, tools and technologies
In
the assignments for our clients (partners as tour operators), we use a very wide
selection of methods, templates, tools and technologies.
We are not bound by any particular methods, templates, tools or
technology. Therefore we can flexibly and professionally adapt ourselves to what
our clients want. Anyway we believe that our experience based on using a well
development a framework for professional services, will ensure the best result
for our clients. We will toghether we our clients find the best way to do it so
we can reach our common goals. Some of the methods, tools and technologies used
in our projects are listed below:
Methods:
- Creative process - brainstorming, for example about
tour opportunities, selling points and how to sell it in the market
- Sales process for both selling to travellers and travel agents
Some of our templates:
- Marketing plan and budget
- Promotion plan and budget
- Internet strategy
- Business letters
- Selling presentations to travel agents
- Checklists
Tools & technology:
- Several publishing solutions
- Search engines technology
- Flash-techology
- Software for producing films and video clips
- Software for editing photos and making advertisments
These methods, templates and tools make our work together with our partners
(tour operators and others) very efficient. It claims that our partners have
basic knowledge in marketing and can communicate properly with us in Norwegian
or English.
Everything must be properly prepared. Doing the things correctly within a
small budget is our speciality, and so the results will come! Sometimes it's
amazing how small things can lead to.
For further information contact us on stein@travelexplorations.com
Stein Morten Lund, 23 August
2005
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