Our business idea is:
We assist our clients to maximise their return of
investment on websites and make internet marketing for them in general more
profitable.
In general we in Travel Explorations help companies to
be more proffesional within internet marketing. We look at the whole
picture to assist in working out and carry out comprehensive internet
marketing activities based on a well developed strategy, goals and plan.
Our aim is to improve their efficiency, decrease costs
and increase profits. We are fully aware of that internet marketing is just a part of companies total marketing efforts,
and has to be integrated. For most companies today internet playes
an important part both regarding information, service, marketing and sales. Build
your brand and promote your products and services through a comprehensive
profile and clear message.
Based on our internet marketing concept, some of our services are:
- Organize e-mails in folders to get a better
overiew, briefing in writing selling and informative e-mail, and in
general make it more effecient for users to follow up client requests by
using the full potential of programmes as Microsoft Outlook. It can here also
be considered to integrate the e-mail system with a suitable CRM
solution as for example Oracle eBusiness Suite, Super Office and Visma
CRM.
- Method for evaluating and improving websites for
making them more salesoriented and informative for customers
- Assist with gathering of information and
analyzing customers need and interest, so appropriate actions could
be taken in web marketing and sales work
- Make web editors able to manage content and content database effectivily
- Work collaboratively with teams and departments throughout the
company to help them develop and maintain web content that is accurate,
interesting, and updated
- Write, edit, evaluate, update, and add content to the company web
site(s), including company news, departmental information, editorial specials,
feature articles, quizzes, polls, links etc.
- Assist in working out guidelines for the organisation`s staff for
writing news reports, articles and photos. This also
include training in writing for internet.
- Prepare and manage graphic content as photos, banners, logos
etc. for presentation on internet
- Train editors so they can serve as super users of the content management
system(s) and provide first line support to end users and editorial team
- Assist in working out supplemental material (documentation) and
follow-up training for users and editorial team
- Assist in the development of new modules/applications, as for example User
Forums, to be added to the web site(s)
- Work close with the marketing team or department to
enhance and develop web based marketing and communication tools
- Use CRM systems for running targeted campaign (eMarketing) towards different kinds of customers
(segments)
Customer
Relationship Management (CRM) is the basic for targeted
marketing
We strongly believe in
using CRM solutions to exploit the full potential of Internet marketing. Today`s
modern CRM systems provide companies with a 360-degree view of their customers, which
is the company`s most important asset. These systems make common information available
for sales represents, customer supporters, service personnel, marketing managers, web editors/masters and others within
the organisation. The basic in our marketing philosophy is
assisting companies to understand their customers better. Deeply
insight is fundemental for achieving high response on campaigns. It has to be
carried out through tailor-made communication towards customers with
different kind of interest and need.
We assist companies in finding suitable CRM solutions for
attracting and developing positive customer relationships throughout targeted
service, sales and marketing, especially within internet marketing. We are focusing on reducing the gap between potential and
actual CRM benefits. First we move them be
become truly customer-focused, and so we help them in using suitable CRM
solutions for building loyalty and maximum lifetime value through every customer
interaction. How much do you believe genuine customer loyalty impacts on
your company's profitability?
Our qualifications:
- Experienced with marketing communications concepts, brand
building and Public Relations - media work.
- Knowledge about CRM-systems for sales support,
conduction of market surveys, working out selling points, running e-mail
campaigns and following up clients
- Excellent skills in English and Norwegian
- Long experience in website managment, web related journalistic and
marketing/communications work
- Strong writing and editing skills - we are specialized in story telling and making adventure based promotion
- Familiar with web publishing tools as MicroSoft
Frontpage, Dreamweaver, CustomPublish and Webstudio (Telenor)
- Working knowledge of the Microsoft Office Suite
- Well knowledge of web development tools such as
HTML, Photo editors programmes, builders of newsletter and
proffesional designed mails, Pinnaple Studio and Windows Media
Player for video production and editing
- Well knowlegde of other Webmaster Tools as Stat Analyazing Tool (traffic analyses), Site Ranking Tool, Meta
Tag Generator, Link Popularity Checker, Search Engine
Submitters, Internet Tools Directory, Site Resource Directory and
more
Our role in internet marketing and communication:
- Assist in formulating business goals for internet marketing,
campaigns and communication:
- Set-up plan for internet marketing and campaings in general
- Work out detail marketing project plan, and execute according to
plan
- Plan, follow up and report progress
Our marketing project manager will
- Be proactive and self-driven
- Be able to motivate people and facilitate input and deliveries from other
team members and business representatives
- Able to work within given mandate and timelines
- Be structured and able to handle several activities on all levels from the
business and conceptual level to the detailed functional and technical
level
To bring the company`s internet marketing efforts further, we emphasise:
- Put the company`s clients in focus
- Organize the work by establishing groups,
supported by well developed goals, plans and budgets
- Motivation and effectively communicaton with all
levels of management and staff for achieving the
best result.
We are also aware of new technology, channels and
media coming up, or traditional channels and media coming up in new
shapes, as mobile telephones - PDAs, TVs, eMarketing facilities, and
internet stations. There is always a way to reach your targets customers.
For those who want to take advantage of our services, skills and experience, take
contact with us on e-mail: Stein@TravelExplorations.com.
Stein Morten Lund, 2 April
2006
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