This new technological trend represents a new way to think in marketing.
Each company struggles in a big market full of competitors for
attention. For they who manage to use flash effects in
the right way it could be their competitive advantage in the market.
Effects of adding streaming videos on websites
Adding streaming videos on your website gives your website added
value. According to the Travel Industry Association, streaming media attract 29%
more viewers, hold them 35% longer, and consumers are 26% more likely to
purchase.
According to PhoCusWright, "55% of
people said they would access a web site for travel information and reservations
if it included "video clips of places you might visit," and 26% said they'd be
"much More" interested." So what about adding flash to the videos to make it
even more interesting and inspiring?
Use of flash effects it's
not as it was before
The way flash
was used before is changing. Earlier it was sometimes very
annoying when it popped up on internet advertises which was difficult to
get rid of. Other times flash effects on videos were overwhelming,
noisy and confused the audience.
Viewing flash
sequences on internet was also boring because it took so long to download
website and video clips. Now the technology is more advanced, and
also easier to use. At the same time designers and producers have learned a
useful lesson about how to utilise it better.
How could flash movies be
used to attract new customers?
Promote your
travel business more convincing - convert videos to flash! The use of video to
present travel destinations on the internet is increasing. Since the internet
broadnet is getting faster, it gives opportunities for using flash in advertises
and video films in a more powerful way. It's now also possible to watch
TV on mobile telephones and download and listen to full music tracks with near
to CD-quality.
In the future
you will view an increasing number of advertise films on websites and mobile
telephones as well as cinemas and TV. A word of wisdoms says that a photo tells
more than thousands words. How big impact do you think a professional produced
film with flash effects will have on our audience then?
|
Click on the link below for viewing a dramatic flash video clip from
our journey in Papua New Guinea for few years ago: Mudmen video clip -
FLASH. |
 |
It will also be possible to increase the traffic
on your website because you have a "added value ".
Many visitors to your website like to be entertained and inspired by a
dynamic presentation.
The new generation
travellers
To capture a
younger audience, who are eager to travel, flash movies can give you a
competitive advantage. It's believed that they had stronger tendency to go
towards animation and flash. They really like action, and have been grown up
with use of multimedia games and entertainment. They will love to view flash
movies.
Do you need help to improve
your presentations?
·
Website?
·
Mobil (cellular) telephone?
·
DVD-format?
·
CD-format?
·
Powerpoint?
·
Banners?
·
Tutorials
Read more on
this article.
Convert Power Point to
Flash
Today there are tools that lets
non-technical users create rich-media presentations by integrating
narration, animations and interactivity with a standard PowerPoint file.
Add flash on
internet
You can also
publish your message on your website or other websites in a format anyone can
view, for example movies, video clips, flash splash pages and splash advertises.
Do you have exiting videos
already which you want to convert from for example AVI, MOV, MPEG to Flash?
Powerful tools
make it possible to customise and scale to match any of your web sites, online
advertising, tutorials, presentations and exhibitions. So why
not make your existing videos more interesting by converting them to
Flash format?
Do you want videos to be
produces from your destinations?
To attract
travellers to your destinations, you can make a film yourself or hire someone to
do it professionally for you. Then you can get assistance to convert it to
include flash. So it's up to you how you will use it in marketing.
Advantages for using flash
·
More inspiring and higher quality of
presentations.
·
You will attract and reach a wider
potential audience.
·
In some cases you can use video films and
photos that you already have.
·
You can let your customers travel in the
virtual world to retrieve information and find inspiration
·
You can challenge your customers in Quiz
by arranging Quiz contests where it's possible to win prizes. What about a treasure
hunting on flash video where customers can search for the treasure by using
functionality on your website?
The advantages of using
Flash to present video online include:
For example the ubiquity of Macromedia Flash Player ensures that most
visitors can view flash videos without needing additional plug-in downloads, so
you can reach more people with paying a huge price for development, testing, and
support. Flash tools and videos can be seamless added to your website, and give
you a new look that supports your brand, services and products in a better way.
By using the flash tool you can also set the size and aspect ratio of your
video, and the video can dynamically change based on a data source.
Does flash hurt ranking on
search engines?
There are two kind of flash I am talking about
here. The first one which I find interesting is the flash movie, which you can
add to your website for downloading through menus and links. The other is having
a flash head or a "flash leader" on your page (see our website: www.TravelExplorations.com
). It will probably not hurt your rankings on
major search engines as Google and Yahoo. The principle is that as long as the
search engines have some text on the page to work with, you won't have a
problem. Others are more sceptical. They say that that the less animation, of
any type, the better your site will do on search engines.
Flash - the interactive
sales tool
Adding flash to
your website or vidoes could be for making an advanced
brochure, but it's more about using it as an interactive sales tool. Today there
are tools that allow designers to create immersive, rich experiences that join
video together with data, graphics, sound, and dynamic interactive control. Of
course you can also use flash for displaying photos (slides) in a creative way.
Why do flash movies make a
difference?
Flash movies
could be designed to capture the attention of visitors to your web site and
inspire them to experience more. They work because they allow viewers to enjoy
them when they search for new destinations to spend their holidays. The movie
sequence with commentary, music and sound effects creates a deeper impression on
your viewers, and give them a feeling how their travel adventure could
be.
Flash movies allow you to communicate more
directly!
The engaging nature of these kinds of
presentations makes it easy for you to attract people's attention. You are able
to demonstrate for them everything that's great about your holiday destination
in a way they will see and feel to be true. With Flash movies available on your
web site, CDs and DVD, you can reach people everywhere and trig their enthusiasm
for your great holiday offer.
The only thing you can't do so
far is adding flavour and smell. But anyway you have come really far if you are
able to utilise the existing opportunities!
Some sales advice for flash
movies
·
You can send a CD to a potential customer,
especially when it's a group of people, organisation, a potential agent or
business partner.
·
You can send e-mail with link to your
website referred directly to the flash video movie.
·
You can contact your potential customers
on telephone and tell him or her about the video presentation your website. Then
they can download the flash movie quickly if they have fast access to internet.
·
You can use flash movies during your
presentation for a group of people.
·
You can use it on exhibitions to attract
attention.
·
You can display it in your and others
office windows, so people passing by on the street can see your offers and
wonderful destination (main attractions).
Great exposures, great
value. It doesn't have to cost much. Mostly it's a question about creativity,
both in production and use in marketing efforts. Could it be your new marketing
way in the travel market?
Stein Morten Lund,
14
December 2004
Additional
information
Activate your business through
Flash presentations! Travel Explorations` interactive solutions help you to
exploit your business potential.
Take advantage
of the new dimension in presentation and sales work. Use of high professional
multimedia presentations will stimulate several senses on your audience. By
combining sound, photos, movie and text, you can promote your products and
services in a way that will be remembered. It will increase your company's
breakthrough in the travel market.
To produce
successful multimedia presentations, we join our best abilities in visual
design, story making (content) and technical solutions.
Before we start
producing your film, we need a plan for do it successfully.
Do you wish help to edit digital
photos, record sound tracks and video flash presentations on your website, CD or
DVD?
Here is our
general framework (checklist for planning the movie and the flash project):
·
Definition of target group.
·
Arena and purpose for the
movie.
·
What's the main message?
·
Brand building, advertising of products or
services.
·
What's the story?
·
What are the main attractions?
·
What are the activities on the main
attractions?
·
What kind of action should the movie
trig?
·
Time length for the movie?
·
Persons, cost budget and
deadlines?
We are updated
with the new way of thinking that could also be your opportunity. Contact us for
suggestions and price offer.
Stein Morten
Lund
Travel Explorations
1362 HOSLE (near
Oslo)
NORWAY
Stein@TravelExplorations.com
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