Image. Frontpage of the report "Tourism of
Tomorrow, Travel Trends & Forces of Change", May 2005. © ETOUR (European
Tourism Research Institute).
As Nordin writes in introduction in the
report:
"The
extent of tourism and travel has increased tremendously in the last decades,
both in terms of more travellers and of a vast choice of products on the
market".
She also points that travelling has turned into an important part of our
lives, which leads to the interesting question of where this development may
take us in the future and if we can say something about the forces of change
shaping tomorrow's travel and tourism.
Nordin`s report primarily discusses some of the forces of change and trends
underway in the various segments. It focuses on their implications on tourism
and travel as well as on the behaviour of those who travel and to some extent on
the products on the market. Together with 20 experts in the travel industry, she
has worked out a model for explaining how the travel industry will develop in
the future.
Her report starts with a first chapter about social factors such as for
example lifestyle, age structure and values, which is the main
emphasis of the report. She also discusses the influence of four other segments
as technologies, economical, ecological and political drivers.
The report contain also an outlook by the World Tourism Organization, key
trends for 2005 by the European Travel Commission (Europe), and Randall Travel
Marketing's Travel Trends for 2005 (USA).
For free downloading of the report, click on the link: ETOUR - free download travel
report
Would you like to be in the forefront of the development in
the travel industry?
Nordin`s contribution to understanding of
important factors likely to influence tourism and travel in the coming years,
with a main emphasis on social factors, is interesting reading. For tour
operators, agents and other organisations in the travel industry it's useful to
know some of the driving forces of change and be aware of the implications these
may have on the travellers and their demands. Based on this travel companies can
adapt, develop and offer new products in the market.
Stein Morten Lund, 26 September 2005
Additional information
ETOUR (European Tourism
Research Institute) at the Mid-Sweden University is a research institute engaged
in the development and transfer of knowledge of tourism and travel, thus
contributing to the development of the tourism industry. ETOUR was set up in
1997 as an EU Structural Fund project within the Objective 6 programme.
Contact details:
ETOUR - European Tourism Research
Institute
Mittuniversitetet, 831 25 Östersund
Tel 063-19 58 00, Fax 063-19
58 10
E-mail: info@etour.se
ETOUR`s website: www.etour.se
ETOUR startpage in English: ETOUR startpage in
English
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